Tim Kasser (1)

"To the extent people prioritize values and goals such as achievement, money, power, status and image, they tend to hold more negative attitudes towards the environment, are less likely to engage in positive environmental behaviors, and are more likely to use natural resources unsustainably,"

-- Tom Crompton (environmental change strategist, evolutionary biologist) & Tim Kasser (environmental psychologist)

Source: Meeting Environmental Challenges: The Role of Human Identity (2009, p. 10) (Edited by T. Crompton & T. Kasser; first published 2009)

Based on the psychological research findings of: Yuko Heath & Robert Gifford (2006); Tim Kasser (2009)